Portfolio

Hello, I'm Liv. I'm a senior designer at OVO.

My background in content design means I care just as much about the words as the interface, creating experiences that are clear, intuitive and genuinely useful.

Selected work

A customer drying her hair at home.
OVO app screens introducing free electricity — 'Get ready for free electricity' and 'Free electricity every week'.
The free electricity dashboard showing upcoming weekly slots and adding one to a calendar.
A push notification: 'You've signed up for free electricity — pick your hours in the OVO app.'
The free electricity screen with today's slot live — '1pm to 2pm'.

Project

Free electricity

Simplifying a complex energy proposition.

A 'Start collecting points today' Beyond member card.
A 'How it works' card — earn points from weekly tasks, collect until 31 August, then get energy credit.
OVO app points screens — the collect-points intro, dashboard, and energy-credit balance.
A Beyond member card: '£5 credit is all yours — thanks for being part of the trial.'
A push notification: 'Collect up to £10 in credit — join our exclusive trial today to get rewarded.'

Project

Loyalty programme

Creating a redemption journey that makes earning and using rewards feel effortless.

The filter component with each category selected in turn — All, Rewards, Energy, Electric vehicle, Solar, Heating, Partners.
The OVO Offers screen header with the redesigned category filter row.
OVO Offers screens with the filters applied to the Summer Savings campaign.
An early hand-drawn sketch of the filter icons — All, Free, Energy, EV, Solar.

Project

Redesigning filters

Helping users find information quickly and easily.

A 'Book an Energy Expert video call' screen explaining what's included.
An OVO Energy Expert standing beside a branded van.
A calendar and time-slot picker for booking a video appointment.

Project

Energy Experts

Designing a seamless booking journey for web and mobile.

About me

My route into product design wasn't conventional.

I started in marketing before moving into content design and, ultimately, product design. That journey taught me that the best digital products don't just look good. They communicate clearly, solve real problems and help people succeed.

I've designed products across energy, telecommunications, government and retail. I own the entire lifecycle—from initial strategy and user research to final, polished UI.

I love taking complicated, bloated systems and turning them into clean, intuitive experiences. I don't just hand off wireframes. I handle the discovery, strategy, interaction design, and the final visual polish.

Expertise

User-centred Design, Content Design, User Research, Design Systems, Accessibility, Prototyping, Product Thinking